The billboard atop Armadillo World Headquarters promotes Armadillo appreciation week. Eddie Wilson is on the left and Bobby Hedderman, Armadillo booking agent, is holding the sombrero on the right. The two unidentified men next to Bobby hold a proclamation document. A children's inflatable swimming pool is on the right with other "living" amenities scattered around.
Notes: The Living Billboard was a promotional event. Bobby Hedderman lived on Armadillo's roof starting early summer and descended via a rope into the hall on the night of Aug 7 for the big Armadillo birthday gala.